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Tasked with the enviable assignment of developing a hot-looking performance coupe using Chrysler’s advanced rear-wheel drive LX platform and its fabled HEMI engine, the designers explored a variety of options, eventually gravitating to “something” for the Dodge brand — appropriate given that brand’s bold performance image. The idea of reinventing the highly-collectible Challenger quickly came to mind.

Eager to begin, the designers drew up a “short list “of the essential attributes of a muscle car: distinctly American; mega horsepower; pure, minimal, signature lines; aggressive air-grabbing grille; and bold colors and graphics. “Challenger draws upon the initial 1970 model as the icon of the series,” said Tom Tremont, Vice President – Advanced Vehicle Design. “The 1970 model is the most sought after by collectors. But instead of merely recreating that car, the designers endeavored to build a Challenger most people see in their mind’s eye — a vehicle without the imperfections like the old car’s tucked-under wheels, long front overhang and imperfect fits. As with all pleasurable memories, you remember the good and screen out the bad. “We wanted the concept car to evoke all those sweet memories … everything you thought the Challenger was, and more.”

For me, that car symbolizes the most passionate era of automotive design.”  Being key to the image, getting the right proportions was critical. The Challenger concept sits on a 116-inch wheelbase, six inches longer than the original. But its width is two inches greater, giving the concept car a squat, tougher, more purposeful persona. The signature side view accent line — designers call it the “thrust” line — is higher up on the body, running horizontal through the fender and door and kicking up just forward of the rear wheel.

In section the upper and lower body surfaces intersect and fall away along this line, which has just a whisper of the original car’s coved surfacing. “We wanted to stay pure,” said Castiglione, “with simple, minimal line work, but with everything just right.”

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